Yakima Racks Hires New Easter Region Sales Director

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Yakima Racks has hired Dan LeRose as regional sales director for the eastern region, effective immediately.

LeRose, who will be based in Boston, comes to Yakima Racks with more than 14 years of experience in the retail marketplace, having most recently worked at The Coleman Company of Wichita, Kansas, as a national account manager leading customer development efforts through sales rep agencies and with national accounts. Prior to joining The Coleman Company, LeRose held various sales and sales management positions at Vornado Air Circulation Systems, Inc. and at Pezrow Consumer Products Division.

“Dan has demonstrated great success and leadership in developing new business opportunities and initiating strong customer relations,” said Ron Ten Berge, vice president of sales and business development for Yakima Racks. “His proven ability to plan and execute sales and marketing strategies will support our corporate initiatives to achieve optimum customer service within the industry and continue to grow the Yakima Rack business.”

LeRose will manage the eastern region sales representative groups, growing and developing profitable sales and promotional strategies as well as leading the sales efforts for all customers in the eastern region. LeRose will also be responsible for managing several key national accounts and all Canadian accounts.